Roladex of Life
Dinner at Sardi’s was quite tasty, with some shrimp in garlic sauce while surrounded by so many famous caricatures. It became a game trying to figure out the exaggerated likenesses.
At the Museum of Natural History Sallie Slate, Senior Publicist in the Department of Communications & Marketing, provided us with a fantastic glimpse into PR from the perspective of a non-profit. A major challenge in New York is the high concentration of not for profit organizations since it becomes difficult to convince media outlets why the Museum of Natural History’s dinosaur is better than some other museum’s dinosaur. As a PR professional, you must act as a sales person of the truth, and the truth is obviously seen from the perspective of your organization. As a non-profit it is vital to promote everything, all activities that occur within and that are branches of the organization. Going on this, a PR professional must be able to see the story in everything. It is often necessary to work with individuals within the firm to develop their personal media abilities by creating message points for members to highlight and focus on when they tell the story to media outlets. Once again our presenter pushed the importance of relationships, so much so that in my notes I chose to decorate it with flourishes. Slate described her “Roladex of life” where she can call upon people she has worked with in the past to help bring a story to the top or help to mitigate negative press.
3 years ago • Notes